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Background : We selected health category and choose the topic about cord blood, because in our society, this theme still has not widely recognized.

Program Title : Health and Beyond.
”Benefits Behind Cord Blood”

Target audience
• Gender : Male and female.
• Age : 25-45
• SES : A, B, C1
• Occupation : Housewives, professionals.
• Lifestyle : open minded.

• To inform people about the health benefits behind umbilical cord blood.
• To inform people about another health option that can be done to their children, as a precautionary action of their health condition in the future.
• To widened people’s point of view about health technologies, so they are no longer trapped inside culture and tradition beliefs.

Tone and style : semi formal, homey and warm.

Show time : Saturday, 10.00 AM.

Show format : weekly, on-tape / taping.


In Indonesia, burying the umbilical cord of a newborn baby is a custom which has been passed down for generations. Many people are not aware of the health benefits behind an umbilical cord. Umbilical cord blood is a rich source of stem cells, or master cells, that able to recreate body cells. The stem cells can be transplanted in the owners’ body if someday they suffer illness which need cell transplantation.

Therefore in our show “Health and Beyond: Benefits Behind Cord Blood”, we going to discuss further the benefits inside cord blood with health experts. The objective is to widened the viewers’ point of view about the technology.



What is cord blood?
Cord blood, which is also called “placental blood,” is the blood that remains in the umbilical cord and placenta following birth and after the cord is cut. Cord blood is routinely discarded with the placenta and umbilical cord. The baby’s umbilical cord blood is a valuable source of stem cells, which are genetically unique to your baby and family.

What are stem cells and how are they used?
Stem cells are the body’s “master” cells because they create all other tissues, organs, and systems in the body. The stem cells found in cord blood are the building blocks of your blood and immune system and most readily replicate into:
Red Blood Cells – which carry oxygen to all the cells in the body,
White Blood Cells – which fight infection, and
Platelets – which aid in clotting in the event of injury.

The ability of cord blood stem cells to differentiate, or change into other types of cells in the body is a new discovery that holds significant promise for improving the treatment of some of the most common diseases such as heart disease, stroke, and Alzheimer’s.
Currently, stem cells are primarily used in transplant medicine to regenerate a patient’s blood and immune system after they have been treated with chemotherapy and/or radiation to destroy cancer cells.
At the same time the chemotherapy and radiation destroys the cancer cells in a patient, they also destroy stem cells. Therefore, an infusion of stem cells or a stem cell transplant is performed after the chemotherapy and/or radiation treatment. The stem cells then migrate to the patient’s bone marrow where they multiply and regenerate all of the cells to create a new blood and immune system for the patient.
The promise of using stem cells for medical treatments has been the focus of research projects that are showing encouraging results.
• Cord blood stem cells are showing significant promise in a new field of treatment called regenerative medicine, which is focusing on treatments for diseases and injuries such as juvenile diabetes and brain injury.
• They have also proven their ability to turn into blood vessel cells, which could some day benefit treatments for heart disease, allowing patients to essentially “grow their own bypass.”

What are the reasons doctors may choose cord blood ?
• When your doctor searches the Be The Match Registry, he or she will choose the best cell source for you. That may be marrow or peripheral blood from an adult donor or it may be a cord blood unit. A doctor might choose cord blood because of some of the ways it differs from marrow or peripheral blood.
• More tolerant matching
• A close match between the patient and the donor or cord blood unit can improve a patient’s outcome after transplant. Even though a closely matched cord blood unit is preferred, clinical studies suggest the match may not have to be as close as is needed for marrow or peripheral blood transplants. If you have an uncommon tissue type, your doctor may not find a closely matched adult donor for you. However, a cord blood unit may be an option.
• More quickly available
• Cord blood units are stored and ready to use. It can take two months or more to find an unrelated marrow or peripheral blood donor. A cord blood unit can be selected and delivered to the transplant center in less than two weeks. Your doctor may choose cord blood if you need a transplant quickly.
• Less graft-versus-host disease
• Graft-versus-host disease (GVHD) is a common complication after an allogeneic transplant (which uses cells from a family member, unrelated donor or cord blood unit). GVHD can range from mild to life-threatening. Studies have found that after a cord blood transplant, fewer patients get GVHD than after marrow or peripheral blood transplants. Patients in the studies who did get GVHD after a cord blood transplant tended to get less severe cases.

What is Cordlife?
CordLife Ltd. is a cord blood banking group based in Singapore and listed on the Australian Stock Exchange. It currently has five cord blood processing and storage facilities, in Singapore, Hong Kong, Jakarta, Indonesia, Kolkata, India, and in Sydney, Australia.
The company was founded in May 2001 as one of the first private cord blood banks in Southeast Asia and the first in Singapore. In December 2002, the company assisted in the first cord blood transplant from a privately banked source in Singapore. In April 2003, the company acquired the Massachusetts-based company, Cytomatrix LLC. In June 2004, the company restructured itself as CyGenics Ltd (ASX:CBB) and listed on the Australian Stock Exchange.
The company proceeded to expand its operations in Southeast Asia and in North Asia with the opening of its facility in Hong Kong in March 2005.[5] In September 2005, the Singapore facility was granted AABB Accreditation. It is currently the only private bank to be so accredited in the region.


gambar studio plan

Equipments Quantity
1. Camera (Panasonic MD 10000) 2
2. Tripod 2
3. Backlight 1
4. Fresnel (key light) 3
5. Condensor Mic (Clip on) 2
6. Handy Talkie (For Director, UP, PA, Cameraman still, cameraman moving) 5

Properties Quantity
1. Couch 1 (2 seater)
2. Coffee table 1
3. Vase 1
4. Coffee mugs 2
5. Standing lamp 1
6. Background (colourful fabric) 1


Duration : 30:00’’
Segment 1
1. 00 : 15 ‘’ Opening Billboard.
2. 03 : 00’’ Introduction of the host.
Introduction the guest.
Introduction topic that will be discussed.
3. 00 : 15’’ Bumper out.
02 : 00’’ Commercial break.

Segment 2
00 : 15’’ Bumper in.
4. 10 : 00’’ Discussion of the topic (cord blood with first guest).
5. 00 : 15’’ Bumper out.
02 : 00’’ Commercial break.

Segment 3
00 : 15’’ Bumper in.
6. 07 : 00’’ Continue discussion with second guest (cord life member).
7. 00 : 15’’ Bumper out.
02 : 00’’ Commercial break.

Segment 4
00 : 15’’ Bumper in.
8. 02 : 00’’ Conclusion by MC.
01 : 60’’ Closing by MC.
00 : 14’’ Closing Billboard + Credit Title


A. Script of The Talkshow

Title: Health and Beyond
“Benefits Behind Cord Blood”
Duration: 30 min
Host: Fransiska

Opening Billboard
(Audio: Show jingle)

First Segment
Greetings and introduction from the host: “Good morning Ladies and Gentlemen, This is Fransiska and you are watching Health and Beyond. The only show that brings you interesting topic to talk about. Ladies and Gentlemen, the topic of this week is very interesting, we are going to to talk about the advantages of “Cord Blood”. And now, here with us, is our very special guest, Mrs.Hilda, who works in a company that run a bussines of storing Cord Bloods. Good morning, Mrs.Hilda.”

(List of Questions for the guest):

1. Mrs. Hilda, today’s topic is about the advantages of Cord Bloods. And as we know before, you work as a midwife. Can you tell us the connection between what you do and our theme for today?
2. How long have you been doing a job as a midwife?
3. How many times you’ve been helping given birth to a child?
4. How many among those who finally decided to save their baby’s cord blood?
5. As we know too that the duty of a midwife is usually deal with umbilical cord.
6. Are they the same? Umbilical cords and cord blood?
7. Can you explain to us the advantages of Cord Bloods?
8. What are the advantages? Can you explain to us in few sentences?
9. Is it the same like disease inside of us?
10. Is it true that this process only can be done once for a lifetime? Do we have to decide at the moment when the baby was born? Whether to save the Cord Blood or not?

Closing for the first segment: “Ladies and Gentlemen, that was our first discussion session for today. The fact that the Cord Blood could help us to cure disease is very interesting. Please don’t go anywhere, we will be right back, still in Health and Beyond.”

Bumper Out
Bumper In

Second Segment
Opening from the host: ”Ladies and Gentlemen, welcome back to Health and Beyond and as I informed before, we are now discussing about the benefits of cord blood. And here we have a guest, Mrs. Hilda who work in the company that run business of storing cord blood. However, before we discuss more about this topic, let’s watch the next video.”

(Video of the process of saving umbilical cord)

(List of Questions for first Guest):
1. When was this technology developed?
2. What is the connection between Cord Blood and this technology?
3. What kind of sickness that can be cured by the help of Cord Blood?
4. How high is the percentage of success, using this treatment?
5. Could you explain more about transplant? Is it the same with the saving of Cord Blood?
6. Which one is easier, save or transplant?
7. Cord Bloods that has been contaminated by HIV for instance can not be used. So this cord bloods saving is not for everyone?
8. Are there any exceptions except the ones who suffer leukimia and hepatitis?
9. Concerning the high risk of the process, what about this kind of Cord Bloods? Is it usable? Does the company gives guarantee?
10. As we have seen on the video, the blood is being processed but there’s also a freezing process. And what about the contaminated blood?
11. The laboratorium must be sterilized so there will be no contamination. How long does this process takes time, after someone has decided to save their child’s cord blood?
12. Does each person has different amount of cell?
13. For those who suffer leukimia, how many mother cell will be required?
14. What is the other advantages of this treatment than the other treatment? Things that makes people are willing to save their Cord Bloods.

Closing for the second segment: “Well ladies and gentlemen, the Cord Blood is turns out to be a good solution to several dangerous disease such as leukimia, thalasemia, and others. But, how far does people realize about the advantages of Cord Bloods? Don’t go anywhere and stay tuned on Health and Beyond.”

Bumper Out
Bumper In

Third Segment
Opening from the host: “Back with me again in Health and Beyond. In the previous segment we have already discussed about what are the diseases that can be cured by the cord blood transplantation. To continue our discussion, let’s watch this next video.

(Video of people’s opinion about umbilical cord)
(List of Question for first guest):
1. It’s mentioned that the cord blood can heal fever? Is it a myth?
2. Placenta is different from cord bloods. So what is the advantage of the cord blood itself? Such as curing leukimia or others.
3. Cord blood is allowed or not according to the Moslem law, what’s your opinion?
4. What do you think about the amount of cord bloods which is not enough to cure disease?
5. Is there a guarantee about the number of disease that can be cured by cord blood? If there’s only one disease that can be cured, the cost can be considered as not reasonable.
6. Can the stem cells be used by other member of the family?
7. So the parents can also use it?How about the possibility of using this process to heal the generation above the baby? Such as his or her grandfather or grandmother.
8. How about the side effect of this process?
9. Are there so many kind of stem cell in this pocket of blood?
10. What is the next process?
11. What will we do after 38 hours? Will it be sterilized?
12. Can we use the sterilized stem cell instantly?
13. When it is sent to the doctor, does the amount of the blood will stay the same?
14. Concerning the virus and bacteria, do we have to wait until it has been checked?

Closing for the second segment: “For the next segment, we will talk about what you should do if you are interested to save your baby’s Cord Blood. See you in the next session.

Bumper Out
Bumper In

Fourth Segment

Conclusion of the interview from the host: Cord blood has many benefits and able to cure different types of diseases such as leukemia and thalasemia. It also has no side effects, neither from the extracting process nor the usage of the Cord Blood itself. The biggest advantage is, interestingly, the Cord Blood can be used not only for your children. It can be used for your partners, relatives and parents, although the level of success is different. This is an opportunity for only once in a life time. So, if you are about to give birth and believe that this Cord Blood will be very useful, then you can decide to save your baby’s cord blood. If you need any further information about where to store cord blood, you can contact our hotline service to Health and Beyond as you can see below your screen.
Time goes by so fast and we have reached our 30 minutes of time.

Closing by host: “Thank you Mrs. Hilda for accompanying me to gave information to the viewers. Hope it will be useful for everybody who is watching this show.
Ladies and Gentlemen, this is Fransiska for Health and Beyond. Don’t forget to keep watching our show which will present more health topics. Thank you and see you again.”

B. Script of The Video Tape of process of saving umbilical cord

The cord blood bank which located in Pulomas area, develop the cord blood processing system. The cord blood is extracted from a newborn baby. Most people bury their babies’ cord and placenta. This laboratory has been officiated by Indonesia’s minister of Health in 2007, and it has another offices and laboratories in svevral countries other than Indonesia, like Singapore, Australia, Hongkong, Thailand, and many more. This cord blood bank is commited to use cord blood as a medicine to cure many kinds if deadly disease, like leukemia.

In less than 48 hours time, blood which came from the clients will be processed in the laboratory to acquire the stem cell within the cord blood. Then the stem cell will be frozen and stored in a pro hygienic temperature. The plasma and red blood cells will be taken away. The purpose of the process is to revolve the blood. Red blood cells as the one that has the most weight, stem cells as the second, and the plasma as the lightest.

Just as the world standard, the stored blood must be free of contagious diseases, like HIV, syphilis, Hepatitis B and C. The blood also must be free of germs and molds. However, here is a possibility that the blood will still be stored although it is positively contaminated, which is with the added consent from the client.

C. Script of The Video Tape of people’s opinion about umbilical cord

Ms. Hilda: A long time ago, we use umbilical cord to cure a fever. It was dried, and when somebody got sick, it was soaked into water, which will be drunk by the child. With this new technology I have just heard, the cord blood can be stored in a bank or somewhere. However, it is very expensive. With more reasonable price, more people will be able to use the technology.

Anya: As far as I know, placenta is used for cosmetics. After further studies, my religion does not allow it. In my opinion, the technology development is getting better each day, but it has to be examined further based on my religion, whether is it good or bad, “haram” or “hallal”.

Ida: When my second child was born, my mother in law told me to not throw it (umbilical cord) away. She said it can be used for medicine. It has to be carefully stored, wrapped in cotton and white cloth. When the child is sick, it can be soaked into water and let the child drink it. It could cure fever and cough.

Mona: About umbilical cord, before I gave birth I have done a small research. I found out that it can cure diseases on siblings or…. But for adults, the amount of cord blood is not enough to cure the disease. That is first. Second, the storing still cost a lot of money. If calculated, the possibility for a long term might be good. But for short term or in recent time, it still needs a further and longer research.


Camera Movement

Segment 1
• Camera 1 (still) long shot to stage
• Camera 2 (moving) medium shot – to MC (greeting)
• Camera 1 medium shot – to MC and the first guest (inform about the first guest coming to the set)
• Camera 2 medium shot – directed to the MC (break)
• Camera 1 medium shot -> long shot (zoom out slowly)
• Bumper out
• Bumper in

Segment 2
• Camera 1 (still) medium shot – to MC and the 1st guest when entering the stage
• Camera 2 (moving) medium shot – to MC (opening after commercial)
• Camera 1 long shot stage (conversation)
• Camera 2 medium shot – camera direction to the speaker
• Camera 2 medium shot – to MC (break and inform about the second guest)
• Camera 1 medium shot -> long shot (zoom out slowly)
• Bumper out
• Bumper in

Segment 3
• Camera 2 (moving) medium shot – ke arah MC (opening after commercial and welcoming 2nd guest)
• Camera 1 medium shot – to the 2nd guest
• Camera 2 medium shot – questions from the MC
• Camera 1 long shot to stage
• Camera 2 medium shot – camera direction to the speaker
• Camera 2 medium shot – to MC (commercial)
• Camera 1 medium shot -> long shot (zoom out slowly)
• Bumper out
• Bumper in

Segment 4
• Camera 1 long shot to stage
• Camera 2 medium shot – camera direction to the speaker
• Camera 1 long shot to stage, MC closing (zoom out slowly)
• Bumper out
• Bumper in


I. Pre-Productions
Concept development 23-Mar all crew
First meeting and work division 25-Mar all crew
Research and Contact cordlife 27-Mar Fransiska
Interview with speaker 29-Mar Ivonne and Fransiska
Proposal meeting 1-Apr Apr-24 Aug-24 all crew
Scriptwriting 2-Apr Apr-09 Apr-24 Aug-24 Alta
Contact cordlife 3-Apr Apr-24 Aug-24 Ivonne
In group meeting 10-Apr all crew
In group meeting 17-Apr all crew
Contact speaker 20-Apr all crew
In group meeting 24-Apr
In group meeting 7-May all crew
Meeting in cordlife head office 25-May all crew
Interview and video shoot at Cord Life Laboratory 26-May Apr-24 Aug-24 all crew
Trial review and Proposal Revision 29-May 30-May Apr-24 Aug-24 all crew
Interview public opinion of cordlife 5-Juni Ivonne, Alta, Cindy, Putri Ayu
Interview public opinion of cordlife 13-Jun Ivonne and Cindy
Briefing & preparation 25-Jun
II Shooting 4-Jul all crew
Print to tape 5-Jun all crew
Combination docking and print to tape 5-Jun all crew
Opening billboard 5-Jun all crew
Closing billboard 5-Jun all crew

III Offline editing 8-Jun 15-Jun all crew
SFX & music transfering 8-Jun 15-Jun all crew
Visual effects 8-Jun 15-Jun all crew
Music final mixed 8-Jun 15-Jun all crew
Online editing 8-Jun 15-Jun all crew
Final mixing 8-Jun 15-Jun all crew
Submit final proposal 21-Jul 7-Aug all crew


Possible Risk which will be faced in the production:
1. The guest cancelled his/her appearance
The Guests:
– Richard Prayogo: Cordlife Researcher, or Mrs. Hilda: Cordlife Nurse
– People who has used the advanced technology to cure the disease or parents who stored their child’s cord blood.
Solution: Prepare the recording of the interview with two guests above due to the show concept (taping).

2. The guest arrives late.
Solution: The production keeps on running, talent must improvise. The interview with the guest can be done after the guest arrive.

3. Power shut down, which can cause:
– The lighting can not be used.
– The sound is also off.
– Microphone and camera can not be used.
Solution: Prepare the power generator to turn the power back on.

4. Technical Disorder.
– The camera run out of battery
Solution: Prepare the back-up supply of batteries before the show.

5. The production process takes a longer time than expected.
Solution: Talkshow will be recorded until finish, but in a shorter duration. The rest of the remaining duration will be filled with more video.


• 2 buah Camera (Panasonic MD 10000)
• 2 buah Tripod
• 4 buah fresnel (key light)
• 3 buah Condensor Mic (Clip on)
• 3 buah Handy Talkie (For Director, UP, PA)

• Alta Windiana as VTR, sound, editor
• Cindy Christy Arum as director, switcher
• Fransiska as producer, host
• Hanna Wijaya Kusuma as cameraman still, make up and hair do
• Ivonne Tries Yuarta as floor director, unit production, production assistant
• Putri Ayu M. Mayaut as cameraman moving, wardrobe

Working hours
1. 10.00-11.00
• Host:
– Make up host
– Prepare cue card
• Floor Director:
– Prepare paper sign
• Cameraman
– Purchase mini DV

2. 12.00-12.30
• Production Assistant:
– Contact speaker
– Purchase refreshment
– Pick up and accompany the speaker
• Director
– Briefiing to host
• Make up
– Make up the speaker

2. 12.45-13.00
• Director
– Briefing to all crew
• Host
– Briefing with speaker
3. 13.00-13.30
Preparation of the whole production
4. 13.30-16.00

There in no problem along the production. Notes from team are:
• Speaker can come on time
• Each member do the job well, the team does not have to retake more time
• Communication between members and speaker runs well


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